A500.6.3.RB_HaganJason
Qualitative
Research
Qualitative research seeks to explore what is
experienced which is the basis of what reality is. This exploration is
flexible, focused on evoking or drawing out a response or fact. This can be
established by conducting interviews, creating focus groups, or simply by observing
an event. Qualitative research results looks to describe variations, connect
the relationships, consider experiences, and define what the norms are. The
format for questioning are presented as open-ended. The data collected is
textual by way of audiotapes, notes, or videotapes. Qualitative research must
remain flexible. Conducting this type of research is very fluid. Participant interaction
and responses affect how the next question is asked by the researcher. When
collecting data, further flexibility must be maintained based off of what was
learned. I believe that the most important aspect of qualitative research is
due to the open-ended questions. This allows a person to respond to questions
or external stimulants in their own words or in their own way. The result of
this method tends to enrich the meaningfulness of the answers or actions
observed because the researcher is not forcing or influencing them into
choosing a fixed response. This also allows the researcher to probe further by
allowing the subject the freedom to elaborate on previous answers.
There are several different methods of which
Qualitative Research can be used; Sampling and Recruitment. Sampling
Qualitative Research is an effective way of getting valid information without
collecting data from everyone within a community. Sampling requires only a
subset of a selected cohort for any given study. Recruitment Qualitative
Research revolves around a project that has a specific plan for screening, assessing,
and selecting participants.
Reflecting on my personal experiences with Qualitative
Research I have realized that I have been used in some sort of Qualitative
Research countless times. For example, my place of business requires a thorough
screening, assessment, and selection process in hopes of being hired. The screening
process requires an application. There are several open-ended questions that
require thought and insight. If approved for an assessment, this is when the
Quantitative Research begins to change into more Qualitative Research. The
questions are open-ended with several follow-on questions forcing you to elaborate
further. This is done several times over with the researcher’s professional title
and expertise changing. This allows them to evaluate the potential candidate as
a “whole.” Every question or task has direct intent, every answer and result is
recorded and measured. All the data that is collected is kept and compared to
other candidates in the data base who have proven themselves as successful
within the origination once hired. The collection of data over 30 years has
allowed the current researchers to further refine their Qualitative Research
methods when applying it to future candidates for hire. History has shown that
the organization’s Quantitative and Qualitative Research track record of
identifying the right person for the job is unparalleled to any other similar organization
in the world.
Best Regards,
Jason
Reference:
Choosing Qualitative Research: A
Primer for Technology Education Researchers
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